I won't lie- there have been really tough times. I have gone through a (lite) identity crisis nearly every year, survived the pandemic, and suffered some degree of imposter syndrome through every phase of growth. The reality is, being an small business owner isn't easy, and comes with it's own set of unique challenges. In the years since I started this journey, through a series of ups and downs, and (many) lessons learned, I have taken my business from designing low budget, backyard weddings to working with some of the best in the business and consistently booking 5-figure contracts, outperforming year to year.

Now, I have the absolute pleasure of lending my unique perspective, skills and lessons I have learned to other florists and wedding professionals- helping them exceed their business goals and connect with the clients who will trust and give them the freedom to be their most creative selves. I wholeheartedly believe in working smarter, not harder, and am uniquely talented at breaking down seemingly complicated problems into manageable, simplified solutions.

People often start a creative business because they have a passion and love for producing art in their respective specialty, but they don't necessarily have the business experience or systems in place to get their product or service in the hands of the people that need it most. This leads to some missteps, working more for less, and is a fast track to burnout and eventually closing shop.  I want to see less struggle, and more fulfillment; less burnout, and more proactivity. I am here to change the way we work, and bring a more serious business attitude to the creative space.